Every year, I eagerly await the new John Lewis Christmas video ad. Last year, the story of Edgar the excitable dragon brought me to tears, just like every year prior. This year however, not a misty eye in the house. What happened? This year presented the world with...
Social media audiences seem to be splintering into smaller, more insulated groups. More of these groups are private. Facebook page posts reach no one unless they are boosted. Even when they are boosted, they are ignored. How can a small business reach and connect...
You have worked hard to build your reputation and your brand. You pay close attention to how you dress, the car you drive, and how you present yourself. You know how important it is to protect the image you have worked so hard to craft. Why then, do you risk...
