by Rick Griffin

Dick’s Sporting Goods (NYSE: DKS), the largest U.S.-based full-line sporting goods retailer, has opened its El Cajon store at the Westfield Parkway shopping mall, 565 Fletcher Parkway. It is the publicly traded chain’s 19th store in California and its 463rd nationwide.

“Dick’s Sporting Goods is excited to become a member of the El Cajon community with the opening of our newest location,” said Lauren Hobart, Dick’s Sporting Goods Chief Marketing Officer. “Unsurpassed customer service and the best products in the industry are the hallmarks of our stores and we’re excited to bring these traditions to El Cajon. We look forward to becoming an integrated member of the El Cajon community.”

Dick’s Sporting Goods, Inc. offers a broad assortment of brand name sporting goods equipment, apparel and footwear in a specialty store environment. The company also owns and operates Golf Galaxy, LLC, a golf specialty retailer. As of October 3, 2011, the company operated 459 Dick’s Sporting Goods stores in 42 states, 81 Golf Galaxy stores in 30 states and e-commerce web sites and catalog operations for both Dick’s Sporting Goods and Golf Galaxy.

Rick Griffin
Rick Griffin

Rick Griffin Marketing Communications is a full-service public relations, advertising and marketing firm.