East County businesses promote ethics on the radio by Rick Griffin

June 17, 2024 – Our town took a magical trip down memory lane today. The Model T Ford Club of America rolled into town for their 2024 National Tour. 

Dozens of these magnificent Model T’s lined our streets. It felt like stepping back in time.

The visitors took a stroll through our town’s rich history, from the old Lakeside Inn, the Auto Speedway route, made famous by racing legend Barney Oldfield, to our charming historic buildings and homes.

The Lakeside Historical Society opened their doors, welcoming everyone to explore the chapel, museum, Gift Shop, and the Speedway monument. It was a little slice of the past brought back to life.

Their visit was short, but the memories will last a lifetime. A huge thank you to the Model T Ford Club of America for stopping by and making the day in our hometown so special.

Owners of two East County businesses are hearing their voices on radio commercials this month as part of the San Diego Better Business Bureau’s “Famous Voices” radio advertising campaign. Mark McDonald of La Mesa Carpet & Linoleum and Brad Belus of Cable, Pipe and Leak Detection of El Cajon are among  several BBB accredited businesses touting the value of the BBB to their company and consumers in the community on about 2,000 30-second commercial spots airing in January on 19 English-language and nine Spanish-language stations.

This year’s “Famous Voices” campaign, the 13th annual, is expected to reach more than 1.5 million adults, age 18 and older, in San Diego County, said Sharon Massey, executive director of the San Diego Radio Broadcasters Association (SDRBA), an organization which assists the BBB with the advertising campaign. The takeaway messages positions BBB accredited businesses as San Diego’s ethical businesses, and is designed to encourage other businesses to support the BBB and ethical business practices, said Sheila Fox of Fox Marketing Network, the BBB’s advertising consultant. The SDRBA is a coalition of local radio stations that promotes the use of radio as a primary advertising medium and supports civic and charitable causes that benefit the San Diego community.

Rick Griffin
Advertising, Public Relations
7777 Alvarado Road, Suite 288
La Mesa, CA 91941
Phone: (619) 461-3104.
FAX: ((619) 461-3151.
Mobile: (619) 867-8020