ECCOCI Limited Editions Collections, a high-end women’s designer fashion boutique, has opened its first California store at Viejas Outlets in Alpine. The new store is located near the Shopper Services area in the center of the mall. New York-based ECCOCI (pronounced ECHO-chee) operates 11 other stores in New York, New Jersey, Nevada and Missouri. ECCOCI, an Italian word that translates into “we have arrived,” features figure-flattering, New York-tailored designs constructed of fine European fabrics, including silk, cashmere, wool, leather, linen and suede. ECCOCI carries ladies couture fashions with a size range of 0-18 and manufactures four distinctive, exclusive fashion lines only for sale in ECCOCI retail boutiques. Viejas Outlets GM Peter Cortese said, “We are thrilled to have ECCOCI joining our lineup of national name-brand stores. ECCOCI’s high-end styles will be a perfect fit for our loyal shoppers who place a priority on style, fashion and value.” Located directly across from the Viejas Casino, Viejas Outlets, owned by the Viejas Band of Kumeyaay Indians, features more than 50 of America’s favorite brand-name stores.

Rick Griffin
Rick Griffin

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