by Rick Griffin

The East County Herald was a media sponsor of the recent National Multiple Sclerosis Society’s 2012 San Diego County Credit Union Walk MS. The fundraising walks generated donations that will benefit research and services and programs for people with MS, a chronic, unpredictable and disabling neurological disease of the central nervous system with no known cause, cure or prevention.
The first Walk MS held April 22 drew 4,215 people, who walked a 1.5-mile route through the Legoland California theme park in Carlsbad, and generated $425,519 in donations. A second Walk MS held April 28 at NTC Park at Liberty Station in Point Loma, drew 4,420 people, who walked a three-mile route along San Diego Bay, and raised $465,725 in donations.
For the 11th consecutive year, San Diego County Credit Union (SDCCU), San Diego’s largest locally-owned financial institution, was the title sponsor for Walk MS.
Walkers can earn prizes, including t-shirts, movie tickets and gift cards, based on the amount of donations they collect through June 1, the National MS Society said. Online donations can be made at www.mswalk.com to individual walkers by clicking “Donate to a Walker,” and typing in a participant’s name or team name.

Rick Griffin
Rick Griffin

Rick Griffin Marketing Communications is a full-service public relations, advertising and marketing firm.