The San Diego Convention & Visitors Bureau is now known as the San Diego Tourism Authority, effective Jan. 1, according to a statement from Eric Lund, vice president of community relations, visitor and member services. “Our role as the official travel resource of the San Diego region has grown, and the name change better represents the key role we play as the authority on all things related to San Diego’s tourism industry,” said Lund. “The new name is direct, easy to understand and recognizable, which is vital as San Diego becomes more visible on the global tourism stage.” The San Diego Tourism Authority’s East County office will remain open at the California Welcome Center at the Viejas Outlet Center in Alpine, according to Robert Arends, San Diego Tourism Authority public relations manager.
