by Rick Griffin

The San Diego Better Business Bureau (BBB) is inviting all 11th and 12th graders to write and submit up to a 400-word essay on the importance of marketplace ethics and receive up to a $1,500 scholarship from the BBB. The presenting sponsor of the BBB’s scholarship program is Sycuan Casino in El Cajon. Last year’s winners included two high school students from East County high schools.

All high school juniors or seniors (graduating classes of 2012 or 2013) who attend an accredited high school in San Diego or Imperial counties, and who reside in San Diego or Imperial counties, are eligible to submit an essay. The essays should include viewpoints and examples, including how marketplace ethics involves integrity, honesty and civility in our community. An independent panel of judges will evaluate the essays based on: (#1) inclusion of personal viewpoints and/or examples (5 points); (#2) relevance to the theme (5 points); (#3) readability and clarity (5 points); and, (#4) spelling and grammar (5 points).

There is no cost to submit an essay. Deadline for essays is 5 p.m., Monday, Oct. 24, 2011. Essays can be submitted via mail, fax or e-mail. An application form and more details are available at http://sandiego.bbb.org/scholarship-program. For additional questions, contact Andrea McNelis at the BBB offices, (858) 637-6199, or via e-mail at amcnelis@sandiego.bbb.org.

Five students will be awarded with cash scholarships of $1,500, $1,250, $1,000, $750 and $500 at the BBB’s 2011 Torch Awards for Marketplace Ethics presentation luncheon on Tuesday, Dec. 13. The BBB’s scholarship program is part of its 2011 Torch Awards program, which honors businesses and non-profit organizations for demonstrating ethical business practices.

Last year, a total of 238 essays from students attending 74 different high schools were evaluated by the judges. Last year’s scholarship recipients included Thomas “Andy” Keller from Granite Hills High School in El Cajon and Brett Huff from Christian High School in El Cajon, along with students from San Marcos High School, San Dieguito Academy High School in Encinitas and Morse High School in San Diego.

Rick Griffin
Rick Griffin

Rick Griffin Marketing Communications is a full-service public relations, advertising and marketing firm.