Alpine Chamber preparing for Christmas parade and Snow Festival

June 17, 2024 – Our town took a magical trip down memory lane today. The Model T Ford Club of America rolled into town for their 2024 National Tour. 

Dozens of these magnificent Model T’s lined our streets. It felt like stepping back in time.

The visitors took a stroll through our town’s rich history, from the old Lakeside Inn, the Auto Speedway route, made famous by racing legend Barney Oldfield, to our charming historic buildings and homes.

The Lakeside Historical Society opened their doors, welcoming everyone to explore the chapel, museum, Gift Shop, and the Speedway monument. It was a little slice of the past brought back to life.

Their visit was short, but the memories will last a lifetime. A huge thank you to the Model T Ford Club of America for stopping by and making the day in our hometown so special.

by Rick Griffin

The Alpine Mountain Empire Chamber of Commerce will present the 18th annual Alpine Village Christmas Parade of Lights and Snow Festival on Friday, Dec. 6. The parade along Alpine Boulevard begins 6:30 p.m., followed by the Snow Festival at Alpine Creek Town Center, a retail center at 1347 Tavern Road. The festival featuring free sledding, vendors and conversations with Santa Claus continues until 10 p.m. This year’s sponsors include Westcore Properties, Viejas Band of Kumeyaay Indians, Kamps Propane, San Diego Gas & Electric, Iberdrola Renewables and the Alpine Twin Plaza. For more information, contact the Chamber at (619) 445-2722, or visit