It’s time to break out the cowbells and get your spots on because Chick-fil-A is issuing a cattle call. And, it’s a hot deal worth mooing about.
The 10 Chick-fil-A restaurants in San Diego County, including East County’s two Chick-fil-A restaurants – in Santee at 9418 Mission Gorge Road and the Grossmont Chick-fil-A at 8200 Fletcher Parkway, La Mesa – will give away tons of udderly delicious free food on Tuesday, July 11, as part of the nationwide chain’s customer appreciation promotion called “Cow Appreciation Day.” Any customer who visits a Chick-fil-A restaurant dressed as a cow on July 11 will receive a free entrée.
Adult customers who dress in any type of cow attire, whether it’s “head-to-hoof” or sporting a simple cow-spotted accessory, such as cow-pattern hat, scarf, tie or purse, will be rewarded with a free entrée of their choice, such as an Original Chicken Sandwich, seasonal Smokehouse BBQ Bacon Sandwich or breakfast favorite, the Egg White Grill. Sporting any type of bovine garb with spots, such as a cow-print shirt, novelty horns or a cowbell, will score the free food. Children can receive a free Kid’s Meal for dressing in a cow costume. Salads will not be redeemable during Cow Appreciation Day this year.
The Cow Appreciation Day celebration will be held from store opening through 7 p.m. Breakfast is served until 10:30 a.m. Limit of one free entrée per customer per day. Customers can visit www.CowAppreciationDay.com for a full list of redeemable items, plus costume ideas to prepare for the occasion, including ears, noses, tails, spots, hats, glasses, mustaches and more. Even a onesie with udders on the front. Creating a costume is easy (it’s what separates the calves from the calve-nots). So, get moooooving and don’t be “chikin.”
Fans also can share pictures of their costumes on social media by using the hashtag #CowAppreciationDay. Additionally, all free-standing Chick-fil-A restaurants will have an active Cow Appreciation Day Snapchat filter that will allow guests to share their experience with friends and family.
Chick-fil-A restaurants in San Diego County are located in Chula Vista, Encinitas, Oceanside, San Marcos, Santee, Escondido and in San Diego on Sports Arena Blvd., Camino Ruiz in Mira Mesa, Carmel Mountain Road in Carmel Mountain Ranch and Camino del Sur in 4S Ranch. For addresses and directions, visit www.chick-fil-a.com.
Chick-fil-A began celebrating Cow Appreciation Day in 2005 and participation has grown each year, as Chick-fil-A has expanded across the country. In 2016, nearly 1.6 million free entrees were given to cow-dressed customers.
Cow Appreciation Day is Chick-fil-A’s largest, annual single-day customer appreciation event and celebrates the quick service chain’s iconic “Eat Mor Chikin” advertising campaign. Chick-fil-A first introduced the campaign in 1995 as a three-dimensional billboard concept depicting a black-and-white cow sitting atop the back of another cow painting the words “Eat Mor Chikin” on the billboard. Since the first billboard more than two decades ago, the “Eat Mor Chikin” campaign has reached millions on television, radio, the internet, plus the occasional water tower, to become one of America’s most popular advertising icons and a member of New York’s Madison Avenue Advertising Walk of Fame.
Atlanta-based Chick-fil-A, Inc. is a family owned and privately held restaurant company founded in 1967 by S. Truett Cathy. Devoted to serving the local communities in which its franchised restaurants operate, and known for its original chicken sandwich, Chick-fil-A serves freshly prepared food in more than 2,100 restaurants in 46 states and Washington, D.C. Chick-fil-A system sales reached nearly $8 billion in 2016, which marks 49 consecutive years of sales growth. In 2017, Chick-fil-A received the top score among fast food brands and one of the top 10 scores overall for customer experience in the Temkin Experience Ratings survey. In 2016, Chick-fil-A was named the Technomic Consumer’s Choice for “providing value through service,” named the “the most polite restaurant in the country” in QSR Magazine’s annual drive-thru report and was the only restaurant brand named to the Top 10 “Best Companies to Work For” by 24/7 Wall Street.
Rick Griffin Marketing Communications is a full-service public relations, advertising and marketing firm.