NewSAFELogoSycuan Casino in El Cajon, owned and operated by the Sycuan Band of the Kumeyaay Nation, has agreed to serve as one of the major sponsors of the San Diego Advertising Fund for Emergencies’ (SAFE) annual fundraiser to be held on April 30.

SAFE is a volunteer, non-profit organization (501c3) providing confidential financial assistance to local advertising and marketing communications professionals and their families facing a life crisis emergency. Its 14th annual fundraising party from 5 to 9 p.m. on Thursday, April 30, at the San Diego Hilton Resort on Mission Bay, 1775 East Mission Bay Dr., San Diego.

The fundraiser, open to the public, will feature food, networking, entertainment, a raffle and silent auction to benefit grant recipients. Cost to attend is $50 per person, $35 per person for students, or $60 per person at the door. For tickets and more information, visit www.SafeSanDiego.org.

Since its founding in May 2000, SAFE has approved more than 85 grants totaling about $500,000, including $33,498 in 2010, $36,626 in 2011, $18,817 in 2012, $41,600 in 2013 and $24,169 in 2014. According to SAFE officials, grants have been used over the years to help pay living expenses for families facing financial hardship due to a variety of life crisis situations. Recipients of grants remain anonymous.

SAFE is supported by volunteers from various aspects of the advertising, communications and marketing industries. Supporting organizations include the San Diego Ad Club, American Institute of Graphic Arts, American Marketing Association, Printing Industries Association of San Diego, San Diego Media Communications Association, Public Relations Society of America, San Diego Direct Marketing Association and San Diego Radio Broadcasters Association.

Rick Griffin
Rick Griffin

Rick Griffin Marketing Communications is a full-service public relations, advertising and marketing firm.